March 5, 2025

Read The 90 Day Marketing Plan Here >>>

Have you ever had one listing get all the attention while another sits on the market with little to no interest? It happens all the time.

Recently, I listed two nearly identical homes—same style, size, and price point. The only difference was the location. One had a flood of buyers. The other? Almost no activity.

That’s when I realized that it wasn’t just about the property—it was about marketing.

So I built a systematic, repeatable way to market listings automatically—without spending hours every day posting, creating, and stressing over content.

And the best part? It works.

The 90-Day Automated Listing Content Plan

This system ensures that your listings are consistently in front of buyers across major social media platforms without daily effort.

It is built around a tool called Metricool (sign up for free at m.mtrbio.com/GJGAPJ), which allows you to schedule and automate posts across Instagram, TikTok, YouTube, Facebook, and Pinterest.

Even better, you don’t have to create content from scratch. I provide agents with a marketing kit that includes ready-to-use reels, posts, stories, and more, which can be plugged directly into Metricool for automatic posting.

Why This Works (And Why Most Agents Fail at Social Media)

Many agents struggle with social media marketing because they:

  • Post randomly instead of consistently
  • Waste hours creating content instead of using pre-made assets
  • Don’t have a strategy and rely on hope rather than a proven plan

With this system, your marketing runs consistently in the background while you focus on showing homes, negotiating deals, and closing sales.

Step-by-Step Guide to Automating Your Listings

Step 1: Gather Your Content

Before you can market a listing effectively, you need high-quality visuals.

As a real estate photographer, I provide agents with a complete marketing kit that includes:

  • Professional listing photos
  • Drone shots (homes with aerial photos sell 68 percent faster)
  • 3D virtual tours (listings with virtual tours get four times more inquiries)
  • Video walkthroughs
  • Twilight photos (generate 76 percent more engagement)
  • Floor plans (one in five buyers will not visit a home without seeing one)

This content is delivered in a marketing kit that automatically brands the assets with your name, logo, and contact details.

Order your real estate marketing package here: Hycree.hd.pics/order

Step 2: Create a Compelling Listing Description

A generic, MLS-style description will not attract buyers.

Instead of writing:

  • “Three-bedroom, two-bath home with 1,200 square feet.”

Try:

  • “Imagine summer days spent poolside in your private backyard oasis.”

A strong description sells the lifestyle, not just the house.

Step 3: Automate Your Content for 90 Days

With Metricool, you can:

  • Upload all of your listing content at once
  • Schedule posts across multiple platforms
  • Automate reels, stories, and graphics
  • Track engagement and performance analytics

This system does not rely on a one-time listing post. Instead, content is scheduled to be published strategically over 90 days to ensure that the property remains visible to potential buyers.

Step 4: Follow a Consistent Posting Strategy

To maximize visibility, follow this seven-day posting plan:

  • Sunday – Facebook carousel post
  • Monday to Thursday – Reels posted on different platforms (Instagram, YouTube Shorts, TikTok, Facebook)
  • Friday – Repurpose Sunday’s carousel for Instagram
  • Saturday – Another listing post on Facebook and Instagram

Each week, rotate the content using the marketing kit materials.

If the property goes under contract early, simply update the scheduled posts to reflect the new status.

Why Automation Works

Once your content is scheduled, you can focus on selling homes instead of manually posting every day.

Metricool also allows you to:

  • Track what is working with analytics
  • Respond to comments and messages from a single inbox
  • Stay top-of-mind without spending hours on social media

While the system handles your scheduled posts, you can still do live videos, open house promotions, or behind-the-scenes content to stay engaged with your audience.

Take the Stress Out of Listing Marketing

Imagine waking up every morning knowing that your listings are already being marketed across multiple platforms automatically.

No stress. No scrambling. Just consistent marketing that helps your listings sell faster.

Get Started Today:

Start marketing your listings the smart way and get your properties sold faster—without spending all day on social media.

About the author 

Dave Bailey

Dave Bailey shares his best, top-secret, and little-known tips and tricks for buying and selling real estate in Florida...along with other skills and a few stories along the way.

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